Our company
A plan B that became the plan.
Backup Plan was born in Cali in 2019 as the backup brands called when their big agency didn’t deliver. Today we’re 15 people, working in Spanish and English, with clients in Colombia, the US, Canada and Europe.
15
people
7
years
4
continents
2
languages
[img] Portrait of Juan Camilo Calderón, CEO · neutral background · natural light
“We don’t sell hours or meetings. We sell built things: a site that loads, a campaign that fills, a video people finish watching.”
Juan Camilo Calderón
CEO & founder
We build
We’d rather ship a live version than a 40-page deck. You see the work before you pay.
We measure
Every project has a number before and a number after. We put them side by side, in public.
One client per battlefield
We don’t work for two direct competitors in the same market. The first to sign keeps the field.
- 2019
Backup Plan starts in Cali with 3 people and one client.
- 2021
First US client. We go 100% bilingual.
- 2023
We open the video unit: reels, podcast and drone.
- 2025
MotoDreamer: 47 to 86/100 in two weeks. The case that defines how we work.
- 2026
15 people, 4 continents, one team.
[img] Photo of the Cali office · team at work · wide shot