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Ads · Aug 28, 2026 · 8 min
USD $2.50 leads: the campaign structure we use for high tickets
Nobody buys a USD $5,000 experience off an ad. The ad has a different job.
By Sofía Cárdenas
[img] Meta Ads dashboard with cost per result
The most common mistake in paid media for expensive products is asking the ad to sell. It won’t. Its job is to find the right person and get a “yes, tell me more”.
Our structure: one instant-form campaign per flagship product, targeted by intent (interests + travel behavior + country), with creative that shows the experience, not the price.
The form asks for three things: name, email, approximate date. Nothing else. Every extra field raises cost per lead 15–30%.
From there the lead goes to the CRM, the AI responder replies in under a minute and the email sequence does the rest. The ad only opened the door.
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